1体育场馆运营管理方案?
体育与场馆的运营管理方案,我觉得首先第1个是保存日常枯李败的一些,包括向政府举办的一些体育运动的一些开展,其次在没有比赛之余也可没颤以承扰拦担一些社会上的租赁的业务啊,也就是可以把场馆租出去。2如何看待体育场馆运营管理的标准化要求?
场馆运营管理的标准化要求是非常严格的,才能出效益3体育场馆的经营管理方案
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南昌国际体育中心运
营
方
案
南昌公用物业管理有限公司
国体中心管理处
二零一一年十二月
目录
一、绪论
二、概况
三、体育场运营方案
四、综合训练馆运营方案
五、体育馆运营方案
六、网球馆运营方案
七、跳水游泳馆运营方案
一、绪论
南昌国际体育中心是一个集体育比赛,健身运动、大型活动、休闲娱乐、旅游览景、特色购物等为一体的综合型场所。作为物业项目,它是一个有别于单一型功能物业的综合超大型物业,其主要特征为物业构成元素多,科技含量高,无固定服务群体,物业管理(服务)与物业经营相互交融,相互制约,相互渗透。因此,静态常规物业管理(服务)与动态适时物业管理(服务)有机结合是本物业项目的基本管理思路,把“5S”(整理、整顿、清扫、清洁、素养)工作法渗入准军事化管理中是本物业项目的基本而主要的管理方法,将其打造“五个中心”(竞技体育中心、商业体育中心、旅游休闲中心、健康娱乐中心、会展中心),对全面提升南昌城市品质具有重大意义。
二、概况
南昌国际体育中心占地1000余亩,坐落于红谷滩新区生米大桥以南,东临赣江,西倚丰和南大道,举目可望南昌地铁西客站,江西省人民政府,有可容纳6万人的体育场,(二)经营规划(五)能耗和物料费用统计486624(七)体育馆运营费用成本预估:(按本规定。按运转(5)
4体育场馆的经营管理方案
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南昌国际体育中心运
营
方
案
南昌公用物业管理有限公司
国体中心管理处
二零一一年十二月
一、绪论
二、概况
三、体育场运营方案
四、综合训练馆运营方案
五、体育馆运营方案
六、网球馆运营方案
七、跳水游泳馆运营方案
一、绪论
南昌国际体育中心是一个集体育比赛,健身运动、大型活动、休闲娱乐、旅游览景、特色购物等为一体的综合型场所。作为物业项目,它是一个有别于单一型功能物业的综合超大型物业,其主要特征为物业构成元素多,科技含量高,无固定服务群体,物业管理(服务)与物业经营相互交融,相互制约,相互渗透。因此,静态常规物业管理(服务)与动态适时物业管理(服务)有机结合是本物业项目的基本管理思路,把“5S”(整理、整顿、清扫、清洁、素养)工作法渗入准军事化管理中是本物业项目的基本而主要的管理方法,将其打造“五个中心”(竞技体育中心、商业体育中心、旅游休闲中心、健康娱乐中心、会展中心),对全面提升南昌城市品质具有重大意义。
二、概况
南昌国际体育中心占地1000余亩,坐落于红谷滩新区生米大桥以南,东临赣江,西倚丰和南大道,举目可望南昌地铁西客站,江西省人民政府,有可容纳6万人的体育场,1万人体育馆,(二)经营规划(五)能耗和物料费用统计486624(七)体育馆运营费用成本预估:(按本规定。按运转(5)
5跪求一篇英文体育场馆运营管理的文章~~~
英国谢菲尔德市体育场馆:把握赛事契机,打造管理集团 谢菲尔德是英国的第一个体育城市,英国体育理事会的总部也设在这里。它具有悠久的体育历史,现在拥有两个足球俱乐部,并购买了我国成都五牛队,与成都结为友好城市,在多个领域有了更广泛的合作。谢菲尔德还是世界斯诺克锦标赛的举行地,国际保龄球公开赛也在这里的Pond Forge举办。 这座城市大部分的体育设施是为1991年的世界大学生运动会所建造的,如Don Valley International Athletic Stadium是英国最大的露天体育馆,能够容纳2.5万人,Pond Forge现在则是英国奥运会代表队跳水运动员的训练基地,吸引了许多优秀运动员在此训练。 谢菲尔德国际场馆管理集团(Sheffield International Venue,以下简称SIV)是欧洲最大的体育、休闲和娱乐场馆管理公司。该集团是为管理1991年谢菲尔德世界大学生运动会遗留下来的场馆而成立的,隶属于谢菲尔德城市基金会(Sheffield City Trust),管理着谢菲尔德市14所大型体育、休闲及娱乐设施。在一个只有50万人口的中等欧洲城市,每年接待400万消费者,年营业额2000万英镑,SIV所取得的成就令人瞩目。SIV专家表示,目前SIV管理的体育场馆均由政府投资,而且SIV每年都要和政府谈判经费补助的金额;SIV负责场馆经营,使场馆基本达到增值保值的目的,并完成所经营场馆维修保养和扩建的目标;在场馆经营税收方面享受优惠政策;SIV行政总裁的薪酬由谢菲尔德城市基金会确定。 谢菲尔德城市基金由12位理事管理,其中6位是由代表选民的下议院议员选举产生,另外6位是由谢菲尔德工会选举产生。基金会由两方负责:SIV和谢菲尔德市政府,基金会的大部分活动和体育场馆的管理业务都通过管理合同委托给SIV。SIV还负责管理所有基金会的子公司,谢菲尔德市政府、基金会与SIV之间还有着财政和管理协议。 谢菲尔德城市基金的目标: ·提供场馆设备用于谢菲尔德市民的休闲和社会福利; ·增强谢菲尔德市民的体质; ·鼓励艺术和历史建筑的保护和利用。 谢菲尔德国际场馆管理集团的目标: ·吸引更多客户; ·挖掘个人潜力; ·最大化经济影响力; ·提高城市形象; ·承办国际和国内体育、音乐等活动,以及商业活动和社团活动(每年超过2000次)。 谢菲尔德市体育场馆管理概况: 1.体育场馆群基本分为两类:一类为综合训练馆群(类似中国的训练基地);一类为比赛场馆。 2.功能主要有三种: 一是租借给专业运动队训练(主要是国家队); 二是向社区开放,为市民服务(包括举办各类培训班); 三是租借给国家级运动协会办公。 场馆建造时突出重点项目(如适合国家级专业队训练的项目球类),兼顾综合性(其它运动项目如拳击,会议,宴会以及市民健身项目羽毛球、健身房、培训等),设备一流(国际大赛标准场地及配套设施,如游泳馆的池底整体依靠水压可由水面0米降至水面下2米),服务周全(包括餐饮、医疗,所有设施残疾人都可使用)。场馆体现功能性,并不豪华。 3.运作模式:场馆属于英国国家体育组织所有,日常运作委托谢菲尔德国际场馆管理集团运营。 4.运营情况: 1)比赛馆每周均有活动或者赛事举办,例如会议、婚庆、宴会、培训等。 2)体育馆每年举行冰球赛30场,其它赛事20场,演唱会每年100多场。 3)冰球馆的训练馆每周有1000人前来训练,其中女性占70%,培训班分9个组别,全年不少于20万人次训练和培训,每天开放17小时以上。 5.经费情况(以体育中心为例): 场馆建造由英国政府拨款。维修经费由英国国家体育组织、约克郡体育组织、谢菲尔德城市基金会三方共同筹集,三方各占三分之一,近三年共拨款45万英镑。 日常运营收入包括场馆自设商店销售收入、表演、比赛收入和市场开发(出售商铺、租借场地、会议会展、宴会等)。其中文艺演出(主要是演唱会)收入比重最大,其次是体育比赛。 United Kingdom Sheffield City stadium mansion: Grasp match thing turning point , make the managerial body Sheffield is the first sports city of United Kingdom , general headquarter of United Kingdom sports council is also set up in here. It has had age-old sports history , has owned two football clubs now , has bought and five cattle of our country Chengdu team , has become friendship with Chengdu city, in the field has had broader cooperation much. Sheffield is still a world Sinuoke championship contest's holding a field , international bowling open tournament Pond Forge also in here holds. Most of sports of this city facilities is to what constuct with by the Universiade in 1991 , is able to accommodate 25,000 people if Don Valley International Athletic Stadium is maximal open-air United Kingdom gym,Pond Forge is that United Kingdom Olympiad represents training base of diver of team then now , the excellent athlete who has attracted many trains here. Xiefeier is morals the international mansion managerial body (be called SIV for short under Sheffield International Venue) is maximal sports of Europe , the company who lies fallow with entertainment mansion administration. Be Corp.'s turn to be to be founded to manage mansion left over from Sheffield Universiade in 1991 , appertain to Sheffield city foundation (Sheffield City Trust) , 14 heavy section sports , the facilities lying fallow reaching entertainment being managing Sheffield City. Medium Europe only having 500,000 population in one cities , 20 million pound sterlings , accomplishment got by SIV receiving 4 million consumers , annual turnovers every year make people focus attention upon. The SIV expert expresses , the stadium mansion that SIV manages invests in without exception by the government, and SIV all asks the amount of money that funds subsidizes to negotiate with the government every year at present; SIV be in charge of a mansion manage, make a mansion achieve added value is value-keeping purpose basically, And accomplish what be managed the mansion is maintained maintenance the target that the sum expands; Mansion on the scene manage tax revenue aspect enjoyment is preferential measures; Salary of SIV administration president payment is ascertained that by Sheffield city foundation. The Sheffield city fund is managed by 12 trustee member , among them, 6 congressmen of lower house who are a constituency by the representative choose creation , 6 are to chosen creation by Sheffield labour union besides. Foundation is responsible from two method: SIV and the Sheffield municipal government, both most activity of foundation and stadium mansion administration business entrust SIV by managing a contract. SIV is managing subcompany of all foundation being responsible , Sheffield is still having finance and is managing an agreement between the municipal government , foundation and SIV. Sheffield city fund target: · provides lying fallow and public welfare of mansion equipment be used for Sheffield resident of a city; · strengthens body constitution of Sheffield resident of a city; ·The protection sum encouraging art and the history building makes use of . Xiefeier is morals the international mansion managerial body target: · attracts more customers; · excavates the individual potential; · maximizes economy influence; · improves the city image; · undertakes the international and activities such as in the homeland sports , music, as well as (exceed 2000 time every year) the commerce activity and the corporation use personal influence. The Sheffield City stadium mansion manages a general situation: 1 stadium mansion group resembles basically mark for two: Synthesize the group training a mansion of the same class of the same class (Chinese similar training base); One kind is a playing field mansion. 2 functions have three kinds mainly: Rent first to special field sport team training (be a national team mainly); Two is to open to the outside world to the community , to serve for the resident of a city (including holding training class of all kinds); Three are to rent give national grade motion association to handle official business. Lay stress on (if project ball that state-class special field team suitable trains resembles) a key project when the mansion constructs field , give consideration to comprehensiveness (other moves a project if boxing , convention, banquet and resident of a city body-building project badminton , gymnasium , training etc.), equipment is first-rate (international megagame standard space and supporting facilities, service is completed with all that is desired if the natatorium pool bottom entirety depends on water pressure to may fall to 2 underwater rice) 0 meters from water surface, (including meal drink , medical treatment, all facilities deformed men are all usage). The mansion embodies a functionality , not luxurious. 3 operates a pattern: The mansion belongs to United Kingdom country sports organization possessions , Xiefeier daily operation is entrusted is morals the international mansion managerial body is in motion and does business. 4 is in motion and does business condition: The mansion has 1) competition to exercise weekly equally or the match thing holds, for example convention , marriage celebration , banquet , training etc. 2) gym hold 30 ice hockey matches every year other match is engaged in 20 field , more than 100 concert every year. 3) ice hockey mansions training mansion has 1000 people to come to train weekly , females among them account for 70%, training class 9 distinguishes from mark set, above the annual block of wood less than 200,000 being trained and being training , being opening 17 hours every day. 5 funds condition (take indoor stadium as example): The mansion builds field to be appropriated funds by the British government. Three sides raises the funds being maintained commonly by United Kingdom country sports organization , Yorkshire sports organization , Sheffield city foundation , three sides takes up one-third respectively , is close to 450,000 pound sterlings appropriating funds in total for 3 years.Daily being in motion and doing business taking in the shop who sells invisible income , performance , competition invisible income and marketplace exploitation including that the mansion certainly sets up shop (selling business , renting space , convention meeting exhibition , banquet and so on). That literature and art among them is performed is that (concert invisible income specific gravity is maximal mainly), is a sports tournament secondly.6跪求一篇英文体育场馆运营管理的文章~~~
英国谢菲尔德市体育场馆:把握赛事契机,打造管理集团谢菲尔德是英国的第一个体育城市,英国体育理事会的总部也设在这里。它具有悠久的体育历史,现在拥有两个足球俱乐部,并购买了我国成都五牛队,与成都结为友好城市,在多个领域有了更广泛的合作。谢菲尔德还是世界斯诺克锦标赛的举行地,国际保龄球公开赛也在这里的Pond Forge举办。
这座城市大部分的体育设施是为1991年的世界大学生运动会所建造的,如Don Valley International Athletic Stadium是英国最大的露天体育馆,能够容纳2.5万人,Pond Forge现在则是英国奥运会代表队跳水运动员的训练基地,吸引了许多优秀运动员在此训练。
谢菲尔德国际场馆管理集团(Sheffield International Venue,以下简称SIV)是欧洲最大的体育、休闲和娱乐场馆管理公司。该集团是为管理1991年谢菲尔德世界大学生运动会遗留下来的场馆而成立的,隶属于谢菲尔德城市基金会(Sheffield City Trust),管理着谢菲尔德市14所大型体育、休闲及娱乐设施。在一个只有50万人口的中等欧洲城市,每年接待400万消费者,年营业额2000万英镑,SIV所取得的成就令人瞩目。SIV专家表示,目前SIV管理的体育场馆均由政府投资,而且SIV每年都要和政府谈判经费补助的金额;SIV负责场馆经营,使场馆基本达到增值保值的目的,并完成所经营场馆维修保养和扩建的目标;在场馆经营税收方面享受优惠政策;SIV行政总裁的薪酬由谢菲尔德城市基金会确定。
谢菲尔德城市基金由12位理事管理,其中6位是由代表选民的下议院议员选举产生,另外6位是由谢菲尔德工会选举产生。基金会由两方负责:SIV和谢菲尔德市政府,基金会的大部分活动和体育场馆的管理业务都通过管理合同委托给SIV。SIV还负责管理所有基金会的子公司,谢菲尔德市政府、基金会与SIV之间还有着财政和管理协议。
谢菲尔德城市基金的目标:
·提供场馆设备用于谢菲尔德市民的休闲和社会福利;
·增强谢菲尔德市民的体质;
·鼓励艺术和历史建筑的保护和利用。
谢菲尔德国际场馆管理集团的目标:
·吸引更多客户;
·挖掘个人潜力;
·最大化经济影响力;
·提高城市形象;
·承办国际和国内体育、音乐等活动,以及商业活动和社团活动(每年超过2000次)。
谢菲尔德市体育场馆管理概况:
1.体育场馆群基本分为两类:一类为综合训练馆群(类似中国的训练基地);一类为比赛场馆。
2.功能主要有三种:
一是租借给专业运动队训练(主要是国家队);
二是向社区开放,为市民服务(包括举办各类培训班);
三是租借给国家级运动协会办公。
场馆建造时突出重点项目(如适合国家级专业队训练的项目球类),兼顾综合性(其它运动项目如拳击,会议,宴会以及市民健身项目羽毛球、健身房、培训等),设备一流(国际大赛标准场地及配套设施,如游泳馆的池底整体依靠水压可由水面0米降至水面下2米),服务周全(包括餐饮、医疗,所有设施残疾人都可使用)。场馆体现功能性,并不豪华。
3.运作模式:场馆属于英国国家体育组织所有,日常运作委托谢菲尔德国际场馆管理集团运营。
4.运营情况:
1)比赛馆每周均有活动或者赛事举办,例如会议、婚庆、宴会、培训等。
2)体育馆每年举行冰球赛30场,其它赛事20场,演唱会每年100多场。
3)冰球馆的训练馆每周有1000人前来训练,其中女性占70%,培训班分9个组别,全年不少于20万人次训练和培训,每天开放17小时以上。
5.经费情况(以体育中心为例):
场馆建造由英国政府拨款。维修经费由英国国家体育组织、约克郡体育组织、谢菲尔德城市基金会三方共同筹集,三方各占三分之一,近三年共拨款45万英镑。
日常运营收入包括场馆自设商店销售收入、表演、比赛收入和市场开发(出售商铺、租借场地、会议会展、宴会等)。其中文艺演出(主要是演唱会)收入比重最大,其次是体育比赛。
United Kingdom Sheffield City stadium mansion: Grasp match thing turning point , make the managerial body
Sheffield is the first sports city of United Kingdom , general headquarter of United Kingdom sports council is also set up in here. It has had age-old sports history , has owned two football clubs now , has bought and five cattle of our
country Chengdu team , has become friendship with Chengdu city, in the field has had broader cooperation much. Sheffield is still a world Sinuoke championship contest's holding a field , international bowling open tournament Pond Forge also in here holds.
Most of sports of this city facilities is to what constuct with by the Universiade in 1991 , is able to accommodate 25,000 people if Don Valley International Athletic Stadium is maximal open-air United Kingdom gym,Pond Forge is that United Kingdom Olympiad represents training base of diver of team then now , the excellent athlete who has attracted many trains here.
Xiefeier is morals the international mansion managerial body (be called SIV for short under Sheffield International Venue) is maximal sports of Europe , the company who lies fallow with entertainment mansion administration. Be Corp.'s turn to be to be founded to manage mansion left over from Sheffield Universiade in 1991 , appertain to Sheffield city foundation (Sheffield City Trust) , 14 heavy section sports , the facilities lying fallow reaching entertainment being managing Sheffield City. Medium Europe only having 500,000 population in one cities , 20 million pound sterlings , accomplishment got by SIV receiving 4 million consumers , annual turnovers every year make people focus attention upon. The SIV expert expresses , the stadium mansion that SIV manages invests in without exception by the government, and SIV all asks the amount of money that funds subsidizes to negotiate with the government every year at present; SIV be in charge of a mansion manage, make a mansion achieve added value is value-keeping purpose basically,
And accomplish what be managed the mansion is maintained maintenance the target that the sum expands; Mansion on the scene manage tax revenue aspect enjoyment is preferential measures; Salary of SIV administration president payment is ascertained that by Sheffield city foundation.
The Sheffield city fund is managed by 12 trustee member , among them, 6 congressmen of lower house who are a constituency by the representative choose creation , 6 are to chosen creation by Sheffield labour union besides. Foundation is responsible from two method: SIV and the Sheffield municipal government, both most activity of foundation and stadium mansion administration business entrust SIV by managing a contract. SIV is managing subcompany of all foundation being responsible , Sheffield is still having finance and is managing an agreement between the municipal government , foundation and SIV.
Sheffield city fund target:
· provides lying fallow and public welfare of mansion equipment be used for Sheffield resident of a city;
· strengthens body constitution of Sheffield resident of a city;
·The protection sum encouraging art and the history building makes use of .
Xiefeier is morals the international mansion managerial body target:
· attracts more customers;
· excavates the individual potential;
· maximizes economy influence;
· improves the city image;
· undertakes the international and activities such as in the homeland sports , music, as well as (exceed 2000 time every year) the commerce activity and the corporation use personal influence.
The Sheffield City stadium mansion manages a general situation:
1 stadium mansion group resembles basically mark for two: Synthesize the group training a mansion of the same class of the same class (Chinese similar training base); One kind is a playing field mansion. 2 functions have three kinds mainly: Rent first to special field sport team training (be a national team mainly); Two is to open to the outside world to the community , to serve for the resident of a city (including holding training class of all kinds); Three are to rent give national grade motion association to handle official business. Lay stress on (if project ball that state-class special field team suitable trains resembles) a key project when the mansion constructs field , give consideration to comprehensiveness (other moves a project if boxing , convention, banquet and resident of a city body-building project badminton , gymnasium , training etc.), equipment is first-rate (international megagame standard space and supporting facilities, service is completed with all that is desired if the natatorium pool bottom entirety depends on water pressure to may fall to 2 underwater rice) 0 meters from water surface, (including meal drink , medical treatment, all facilities deformed men are all usage). The mansion embodies a functionality , not luxurious.
3 operates a pattern: The mansion belongs to United Kingdom country sports organization possessions , Xiefeier daily operation is entrusted is morals the international mansion managerial body is in motion and does business. 4 is in motion and does business condition: The mansion has 1) competition to exercise weekly equally or the match thing holds, for example convention , marriage celebration , banquet , training etc. 2) gym hold 30 ice hockey matches every year other match is engaged in 20 field , more than 100 concert every year. 3) ice hockey mansions training mansion has 1000 people to come to train weekly , females among them account for 70%, training class 9 distinguishes from mark set, above the annual block of wood less than 200,000 being trained and being training , being opening 17 hours every day.
5 funds condition (take indoor stadium as example):
The mansion builds field to be appropriated funds by the British government. Three sides raises the funds being maintained commonly by United Kingdom country sports organization , Yorkshire sports organization , Sheffield city foundation , three sides takes up one-third respectively , is close to 450,000 pound sterlings appropriating funds in total for 3 years.Daily being in motion and doing business taking in the shop who sells invisible income , performance , competition invisible income and marketplace exploitation including that the mansion certainly sets up shop (selling business , renting space , convention meeting exhibition , banquet and so on). That literature and art among them is performed is that (concert invisible income specific gravity is maximal mainly), is a sports tournament secondly.
7江苏悦动体育场馆运营管理有限公司怎么样?
江苏悦动体育场馆运营管理有限公司是2015-07-14在江苏省徐州市云龙区注册成立的有限责任公司(自然人投资或控股),注册地址位于徐州市云龙区绿地商务城(B8-1地块)1号楼1-1701。
江苏悦动体育场馆运营管理有限公司的统一社会信用代码/注册号是9132030034630532XP,企业法人卢刚建,目前企业处于开业状态。
江苏悦动体育场馆运营管理有限公司的经营范围是:体育场馆管理服务;物业管理服务;文化艺术交流活动策划;体育赛事活动策划;演出经纪代理服务;国广告设计、制作、代理、发布;塑胶跑道工程施工;人造草坪、体育用品、日用品、文具用品、体育器材、预包装食品销售。(依法须经批准的项目,经相关部门批准后方可开展经营活动)。本省范围,当前企业的注册资本属于一般。
江苏悦动体育场馆运营管理有限公司对外投资1家公司,具有0处分支机构。
通过百度企业信用查看江苏悦动体育场馆运营管理有限公司更多信息和资讯。
8运营管理办法
一、运营管理基础(一)店面运营管理目标
(1)营业收入最大化
店铺的营运必须按部就班,由各项基本的事务着手,以使店铺能够步入健康发展的轨道。为了圆满达成营运目标,应首先重点抓销售,因为销售本身就是店铺的主要业务,只有尽可能地扩大销售额,才能实现店铺的利润目标。销售收入的最大化并不是盲目地或单纯地运用各种促销方式来达成的,而是必须通过正常的标准化经营来追求更高的销售额。
(2)营运成本最小化
提高店铺的销售额,是每个店长努力的目标。但是不管提高了多少销售额,如果不严格控制店铺各种环节的成本与费用的化,那么店铺可能只有很低的利润额甚至没有利润乃至亏损,所有的努力都将白费。因此,营运成本的最小化可以说是提高经营绩效的一条捷径,同样成为店铺营运与管理的主要目标。
(二)店铺营运管理标准
店铺管理的主要管理工作,一方面是每日必须完成的一定类别和一定量的工作,另一方面是一定数量的、具有不同操作技能和经验的员工。既要保证每日工作圆满完成,又要合理安排员工,充分发挥和使用人力资源。因此,店铺制定的营运与管理标准,实质上就是详细、周密的作业分工、作业程序、作业方法、作业标准和作业考核。
(三)店铺管理标准的制定流程
1、进行合理的作业岗位区分
(1)进行合理的作业分工,包括隐芦把何种工作、多少工作量、在什么时间内安排给何人承担。因为店铺作业繁多,通常店铺作业管理的重点是店长作业管理、收银员作业管理、理货员作业管理、进收货作业管理和顾客投诉意见处理等,这些作业过程和质量管理的好坏将会直接影响每一家店铺的经营状况。
(2)作业管理要比岗位管理更进一步,它既体现了岗位工作的技术性要求,也能更具体、更细化地考核岗位工作的质量好坏。因此,只有通过合理的作业分工,才能把这些工作具体落实下来才能保证店铺的正常营运水平。
2、制定作业的标准程序
(1)店铺经营一般都属于劳动力密集业,作业人员流动性比较大,所以,如何进行作业内容的区分管理,以避免作业上的重复,并且能让新员工在最短时间内熟悉每一工作环节,是一个非常重要的问题。
(2)因此,必须全面区分不同工作岗位,如收银员、服务员、专业人员、理货员、店长、盘点人员等的工作情况,消除多余的、不必要的动作、环节、行动,合并有关环节,合理安排具体的作业排序,使有关作业尽量简化,从而提高店铺的运营效率,并降低成本。
3、记录各项试运行作业数据
在适当的时间将确定的分工作业与标准化作业程序,全面准确地记录不同岗位的工作运行情况,一定要确实根据每日的营运状况,分别加以记录。店桐余铺要想维持正常的营运,对于各项外在与内在局携滚的因素均必须进行有效地掌握。
标准化作业程序试运行的数据或报表都是十分有价值的参考资料,如营业实绩的统计,不同作业分工的实施情况与效果等。建立这些资料体系,便于店长进一步进行比较分析,从而做到灵活地加以运用,并最终使店铺的营运和管理走向标准化、健全化。
4、确定作业标准
(1)标准化是店铺进行成功经营的基础。通过数据采集与定性分析、现场作业研究,制定出既简便可行,又节省时间、金钱的标准化的作业规范。
(2)科学化管理标准的制定是一项长期的艰苦工作。要使店铺的发展既快速,又健康,就一定要建立科学的管理标准。所谓标准的科学性具有两层含义:一是指具有一定的先进性;二是指客观的实际性。
(3)对一个店铺来说,其管理标准除了必须考虑到标准所具有的先进性和客观性的特征外,还须经过较长期的艰苦探索和实践去制定,试图在短期内用抄袭的方法去拷贝是不现实的。从另一个意义说,一个店铺的管理标准是区别其他店铺和体现自己经营管理思想和特色的主要方面,这也决定了店长必须要依靠自己的艰苦努力去创造。因此借鉴、消化、创造是店铺制定管理标准的正确之路。
(四)店铺控制标准与制度的制定
1、损耗率控制
损耗率是失窃率和损耗率的统称,损耗率失去控制就会直接减少店铺的盈利率水平。目前,国内大部分店铺实行缺损率承包责任制的方法,落实到人,这种方法虽然很有效,但要注意其负面影响,今后的方向是在加强责任制的同时,还要注重设备的保养和先进技术的应用。一般情况下,将损耗率控制在5%是比较恰当的。
2、服务质量控制
店铺店的服务质量直接关系到自身的信誉和市场影响力,其控制的手段有两个方面:
(1)增强服务意识,进行教育与培训,必须认识到教育是控制服务质量的重要手段。
(2)实行明查和暗查相结合的控制方法。
3、经营业绩控制
对店铺经营业绩的控制,主要反应在完成目标销售额,并采取月营业额含工资与奖金的方法来控制。在店铺经营行业,一般采取固定工资加奖金的办法来考核和控制店铺的经营业绩,这是不很妥当的,应按月销售额含工资与奖金的方法较好。这个方法控制要注意两点:
(1)月销售额目标要根据不同门店的实际情况来加以确定,体现目标的科学性。
(2)要明确月销售额目标的确切含义:
◇是销售额。
◇是去掉门店费用的准利润。
◇是去掉人员成本和管理费用之后的净利润。
4、单据控制
店铺每天都可能有大量的货品送到,不管是配送中心或供应商送来的货都必须有送货单据。要严格控制单据的验收程序、标准、责任人、保管、走单期限等。单据的控制是为了控制违规性签单、违规性保管、违规性走单,保证货单一致的准确性,保证核算的准确性和供应商利益,同时也控制个别店员的舞弊现象。